Advertising Creative Review

An advertising creative review should make the message, brand and call to action legible without losing the visual idea.

Review workflow

Mark the exact product shot, caption or end card that needs work. Say what the audience should understand and where the hierarchy fails. Keep legal or claim checks separate from art direction.

Next step

Try a one-off review in the Framink studio, or create a shared project when several people need to revisit the work. For a deeper method, read the related guide.